The rapper’s independence has made Chance’s fans that much more loyal, and they often support him through his merchandise shop - his main source of revenue.Ĭhance’s signature “3” New Era Cap retails for $45 each and his $50 “No Problem” and “Coloring Book” hoodies have become ubiquitous among teens and adults alike. HOW DOES CHANCE MAKE MONEY?īy bypassing any complicated relationship with a record label, Chance said he has bolstered his relationship with consumers. I choose when I go on tour, who I work with, what movies I work with,” he said.
I get to choose when my music gets released. “I get to choose how much my music costs. Following suit, his fellow artists Frank Ocean and Lupe Fiasco have ditched their record deals. That’s not what I’m into,” he told Couric.Īnd, because he’s so passionate on the topic, he’s encouraged his peers to go independent as well. “, the artist is completely owned by a label…I don’t like being owned.
For his part, Chance doesn’t see the benefit in compromising his own interests for the sake of the label’s.
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